it is a lot easier to change our environment than to change our mind. bring out a fruit bowl, kids like fruit, convenience leads to consumption. this is going to be cool. we even see people with their junk food in the cabinet, take the child-proof things, not that they can't get into it. but what it is, is an additional barrier. >> makes you think about it. >> and the solution to mindless eating is not for most of us, mindful eating. it is easier to change your environment than it is to change your mind. you guys are really on target. i love what you have done. it is a couple of degrees of changing the course of your direction. >> now brian's work with the blevins family is called a blue project, the place in the world where people live longer, happier, and have healthier lives, who doesn't want that? time now for changing lives. now, in addition to making over kitchens, brian and his colleagues at cornell set out to see if creative food marketing, that is what is used to sell healthier ideas to kids, could be used to sell vegetables to the kids. at thi